AN ADVENTURE

IS BREWING

FOR YOU.

When you chase your taste, you’re open for anything. And you can only end up where you’re supposed to. Taste led us here, where we’ve been brewing off-grid beers for the curious kind ever since. So drink in the journey and join us for some flavor filled adventure. Things are a little different around here. We call it North of Normal.

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No More Boring Exploring

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Ready to Tap In? 

Download the Adventure on Tap Map here, or pick one up at participating locations around town. See you on the paths untraveled.

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Go From Tourist to Traveler

See old places in new ways, or discover new places. It’s your adventure. We’re just helping you along.

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Share the Journey

At each North of Normal location lies a reward for your curious bravery. Take a picture of your travels and post it using #BeardsNorthOfNormal for a chance to win some official Beards Brewveniers.

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Win Brewveniers

Who doesn’t love taking home a little vacation swag that lets folks know what you’re all about? We’re giving away all kinds of exclusive Beards merch, with winners every week. And one GRAND PRIZE winner at the end of summer.

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OUR PARTNERS

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SHARE YOUR #BEARDSNORTHOFNORMAL EXPERIENCE

THE ADVENTUROUS SPIRIT IS NEVER FAR

Curiosity Has

an Email Address

Sign Up for our North of Normal

Traveler’s Guide email.

SIGN UP

Follow Your

Sense of Adventure

If you like our North of Normal thinking,

like us on social media.

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Find Yourself. 

With a Cold One in Your Hand.

Have a Beer with us, wherever we’re

found in stores.

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