More than just a beer, it’s a summons: come join us and raise a glass. Experience fall Up North! The golden treeline along Little Traverse Bay. The crunchy leaves beneath your feet. The blustery winds of change on your face. Taste it on your tongue. The spicy bite of rye. The soothing caramel malt like putting on your favorite sweater. Sink into this Imperial Red. Fall is coming. Hop Up North.